This is how you do Social Media Audit in 2022 [Free Template]
We did 50+ successful social media audit last month, which increased on average 30% of our client’s revenue.
Here are the results of one of our them:
What is it, and How can you do it?
I will show you exactly how it is done with a free template you can use for yourself and what you should consider in a perfect social media audit.
You can get one for free from us too.
“A successful social media audit assists you in aligning your social media presence on every platform with the social media goals you wish to achieve.”
What is Social Media Audit?
A social media audit is a comprehensive process of analyzing what you’ve been doing and what’s been performing effectively for you on your social media profile across different platforms.
It allows you to examine the performance of your social media presence and decide whether your current social media marketing efforts are productive or not.
In addition, social media audit also helps you understand what you can do to improve your entire social media presence to meet your goals.
According to the Global Digital January 2022 report, digital growth rates remain elevated as we move into 2022.
Whether you want to grow your number of clients or raise brand awareness, a social media audit can help you stay on track and avoid falling behind.
We have handled numerous social media accounts on different platforms for multinational customers worldwide and helped them reach their goals simply because of our successful social media audit.
We’ll reveal our social media audit secrets here so that you may learn and benefit from them.
Before jumping further into the details, remember that you don’t have to start your social media audit from scratch. We provide Free Social Media Audits to those who want to save their time :
Get your free
social media Audit
We will Audit your business’s Online presence on social media Platforms and Competitor Analysis. After Getting and analyzing all the data, we will provide a list of changes/ improvements you should make for the best results.
- Fill the form
- Get your Email verified
- Receive the Audit (within 3 working days)
Why is Social Media Audit important for your business?
If a social media audit is done correctly and timely, it will surely give you so many benefits that you can think of for your social media presence. Some of the benefits are:
- Refocusing your current work with your primary marketing strategy.
- Identify the best-performing content by examining all of your profile’s analytics.
- Evaluate your profile’s weaknesses compared to your competitors.
- Identify various opportunities for improving your social media presence.
- Help you identify new market trends.
- Determine which social media platform generates the most positive results for your business
Download Free Social Media Audit Template 2022
How to do a Social Media Audit?
We use this method for all social media platforms, including Facebook, Instagram, TikTok, LinkedIn, Twitter, etc.
We will discuss how to do a social media audit and the essential things that should be considered while conducting a social media audit.
Define your social media goals
Define a goal for your social media profiles across different platforms, whether you want to increase the number of customers or create brand awareness?
By using your goal as a baseline, you will compare your profile metrics to it to assess if you are progressing on the right path or not.
What are the main goals businesses have at social media?
Having no aim and unclear reason for your existence at the start of your social media audit will take you nowhere;
you won’t be able to identify whether your social media presence is aligned with your marketing strategy or not, and you won’t be clear on what you hope to achieve from the audit.
Write down all of your profile metrics/analytics.
You must write down all the profile metrics you are auditing. It will help you determine the behavior of your follower counts, likes, and shares and saves time.
Having all the data in a single place is convenient while performing a social media audit.
It will also help you make decisions in the upcoming audit phases without missing any critical metrics.
| Business Objective | Social media goals | Metrics |
|---|---|---|
|
Grow the brand |
Awareness (these metrics illuminate your current and potencial audience) |
Followers, shares, etc. |
|
Turn customers into advocates |
Engagement (these metrics show how audience are interacting with your content) |
comments, likes, @mentions, etc. |
|
Drive leads and sales |
Conversions (these metrics demonstrate the effectiveness of your social engagement) |
Website clicks, email signups, etc. |
|
Improve customer retention |
Consumer (these metrics reflect how active customers think and feel about your brand) |
Testimonials, social media sentiment, average response time (for social customer service/support) etc. |
Conduct a performance analysis to identify the top-performing content.
Now, it’s time to determine the performance by understanding what kind of content works well and what content couldn’t derive expected outcomes.
Two different types of metrics must be considered: engagement and business metrics.
Engagement Metrics:
Engagement metrics include your follower counts, likes, shares, responses, and retweets. Go directly to your Facebook insights, Instagram insights, OR any platform you use.
Understanding it helps you know where you stand, what’s been happening, and whether your profile metrics have been improving timely.
Business Metrics:
It helps businesses determine how much revenue they have generated from their social media profile.
Business metrics allow you to know how much traffic your website receives from a particular social media platform and how much revenue is generated from that.
You can get this information from google analytics or if you have installed Facebook pixel on your website.
Eventually, money is an essential factor for businesses.
Considering both engagement and business metrics will help you to analyze the overall performance of your social media profile.
If one or both of these metrics isn’t generating enough outcomes, you will now know where to put your efforts to improve your social media profile’s performance.
Once you identify the content contributing to profile performance and the content that is not, you will know what content your audience enjoys and looking forward to seeing in the future.
Perform a S.W.O.T analysis.
Once you have a more detailed and complete view of your social media presence across all platforms, evaluate your profile’s strengths, weaknesses, opportunities, and threats.
It will also help you be aware of what may cause potential damage to your business later on. Your SWOT analysis will tell you which platform is more beneficial for your profile and business, and that’s how you can put more of your efforts in the right place in the future.
Why should you get a Social Media Audit from a Professional?
Whenever you feel sick, you can take medicine on your own depending upon what and how you feel and get better for the moment.
This approach sounds time and cost-saving but might cost your health because you failed to diagnose the actual problem correctly. However, a professional doctor could have analyzed the exact problem long ago that could have saved your health, money, and time.
For a social media audit, you can conduct it yourself. Still, there are many chances you could miss something important even after having the excellent audit template we provided you.
This could save you some time for the moment but can cost you a lot later on.
what's included in Our free Social Media Audit?
We will Audit your business’s Online presence on social media Platforms and do Competitor Analysis.
While conducting your social media audit, we will consider certain things in order to ensure that you get an efficient audit report of your profile.
We will measure different engagement metrics of your profile, including your
- Follower counts
- Likes
- Shares
- Responses
- Retweets
It will tell a lot about your audience and their interests. Understanding engagement will help you know where you stand, what’s happening, and whether your profile engagement has improved with time.
Moving forward in the audit, we will evaluate the performance of your social media profiles across different platforms. This evaluation will help you understand what kind of content has worked well and what content couldn’t derive expected outcomes for your business.
Conversion analysis will also be performed, which will help determine how much traffic your website has been receiving from your particular social media platform and how much revenue has been generated from that traffic.
Later in your social media audit, a SWOT analysis will be performed, which will let you know the strengths, weaknesses, ways you can improve your profile and the things that may cause potential damage to your business later on.
At the very end of your social media audit, we will help you with some key recommendations that you can use to improve your online presence and perform better soon.
Therefore, we are here for you with years of marketing and social media management experience.
We know how these social media platforms work on unique and complex algorithms.
From building audiences, creating brand awareness through digital marketing, and handling engagement from one platform to another, we have done almost everything for our happy customers.
There isn’t much that we haven’t don’t yet. That’s why you can trust us with your work, and we will deliver you the best.
Now I'd like like to hear from you.
Have you ever done your social media Audit?
If yes, did you get better results after the audit?
Don't forget to share it with someone who might need a social media audit.
Common Questions
No specific social media audit tools can thoroughly audit your social media profiles. However, there are several reliable analytical tools available, such as “Sproutsocial,” “HubSpot,” “TapInfluence,” and “Google Analytics,” that will give you critical metrics for doing your social media audit. Aside from that, you will have to do a social media audit for your profile manually by yourself, or we would be happy to do it for you.
Because there is no unique tool for social media audit, We do it manually. As professionals in this industry, we know that the social media audit procedure may be lengthy and time-consuming for most people. Aside from that, someone who wants a professional social media audit for their profiles will have to spend some money on it.
Meanwhile, we feel that helping others is sometimes required to develop an online Presence. As a result, we are providing this free social media audit service to save you time and effort while delivering relevant results that will genuinely benefit you.
It is totally up to you; if you want an in-depth social media audit for your profiles, we will require access to your profiles to create meaningful results.
If you are not comfortable sharing your profile’s access, it won’t be a problem either. We will do our best to perform an audit for you.
However, not having access to the proper information will impact the audit’s quality and conclusions. Please read our privacy statement since we care greatly about our client’s privacy and personal information such as usernames and passwords.
Yes, we offer solutions to the problems and recommendations to our clients in our social media audit report.
Our audit report that we send to our clients mainly contains
- Profile settings review
- The current state of the profile
- Performance analysis
- S.W.O.T analysis
- Critical recommendations for the clients
Once you request a social media audit for your profile, we will send you a confirmation e-mail whether you are serious about our social media audit service or not.
Once confirmed, we will provide you with a full pdf audit report within three working days. Your patience would be much appreciated, as doing a social media audit involves several critical steps that can’t be missed or skipped.
